Guitar Branding

Subject:

Comments:
: I'm looking for info on guitar branding.is it ethical for the corporate business to buy up manufacturers with a reputation for, say hand made guitars and use the ready made brand identity to promote new products that are not hand-made. example: gibson has moved away from traditional methods to high tec methods making the old gibson brands. : I'm writing a dissertation for my degree on product branding with an interest toward the guitar manufacturers. : Rob