– Press Release

Reverend has unveiled their new series of USA Chrome Elite guitars for 2006.

The idea was born when Reverend president Joe Naylor decided to borrow the visual vibe of a late 1930’s sandblasted steel-body resonator guitar. The result was the Hawaiian Scene Rocco, which went on to win Guitar Player magazine’s Editors’ Pick award. The Hot Rod Flame motif quickly followed.

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Construction/Features
Chrome Elite guitars use the same construction methods, hardware, electronics and features as the Retro Pro guitars.

The Sandblasted Body
Chrome Elite guitars have an extra layer of smoked chrome aluminum laminated to the phenolic top and back. This aluminum surface is masked off with a pre-cut vinyl pattern, and then sandblasted by local artist Scott Jacobs. The mask is then peeled off, leaving the design. The process and materials are expensive and labor intensive.

Tone, Hum and Scratches
Chrome Elite guitars have the same great tone as the Retro Pro guitars. The aluminum layer does not change the sound, but it does provide extra shielding against hum. This is most noticeable with single-coil pickups such as our P-90’s, which are 10% quieter when used with our aluminum finish bodies.

Being real aluminum, the surface is more prone to scratches. Call them character marks, mojo or whatever – we think a nicked/worn Chrome Elite guitar looks cool…kind of like your favorite blue jeans or an old baseball glove.

Future Collectibles?
Will these guitars become collectible? We think yes. Of course without the aid of a crystal ball, it is hard to say for certain. But the Chrome Elites have the earmarks of collectibility: American made, very unique design, low production quantities, and high performance.

Visit to http://www.reverendguitars.com find out more.