Pete, some quick first reactions since revisting your site that may assist you on better redesigning it:
1) get a FAQ in the menu as it’s a quick and effective way to answer questions people will have.
2) lose the way the information is placed vertically down the screen. Keep it simple. Have a header, menu, pic and info – All within the viewers eyeshot upon loading.. no scrolling for important info.
3) make sure the user can tell exactly what the product does and how it will help them upon first viewing. No scrolling needed. At the moment it starts with “The stage is no place for downtime. You need to be ready to fix it the moment it goes wrong…your reputation depends on it!
Your Turbotrem will be shipped via express mail. Please Contact Us for other shipping methods. Or call 847.289.9601″
If taking on a marketing specialist is out of the question, take a look at the big companies websites and see what they’re doing. Some people won’t even know what the product is even after 2 minutes on the site.
4) get some features listed in bullet form
5) lose the WM video or display it as a flash video. At the moment I feel it’s hogging too many resources and could be putting off potential customers as it’s clogging their browsers down.