Australian Music Festival in Second Life

- Press Release

Melbourne-based online music innovator Cattle Puppy Productions is hosting a rock 'n roll party in the land of self-replicating penises. Already well known for the sex industry "economy", a visit to the Seclimine Drug Shack can send your avatar into virtual hallucinations. So it had to happen with music to get the virtual hips shaking. On 15 March from 1:00pm to 4:00pm Australian Eastern Time there will be an all-Aussie music gig held in Second Life's virtual world.

Cattle Puppy Productions, a new start-up from the creators of Spider Eye Studios - which is a leading designer of music industry websites and webcast events - will produce a virtual Australian music party in Second Life. It is the first of a series of concerts that will be produced on the lush island properties that Cattle Puppy purchased for US$10,000 to stage exclusive music festivals for Second Life avatar fans. Held at the same time as 37 bands and 250 music executives are attending the world's largest music event--the South by Southwest Music Festival and Conferences in Austin Texas - the virtual concert is sponsored by AUSTRADE's Australian Music Office in Los Angeles, and will feature all Aussie music and performers. There will even be band merchandise for concert goers.

Grace Roberts of Cattle Puppy Productions said, "I've worked with the Austrade Music Office for over a year online in support of their efforts to promote Australian music to overseas audiences through podcasts & vodcasts. But we brainstormed more, and invented a fun event that spans the globe, hits audiences that can't be in a real venue and is produced to the highest performance and audio standards. We're excited by the very real promotional and networking opportunities that are available to Australians through virtual worlds like Second Life. Which is why we've become virtual festival promoters."

Grace and partner Gary Wisniewski started Spider Eye Studios in 1996 and produced some of Australia's first live webcasts on behalf of Telstra for major events like Big Day Out, Tropfest, Homebake in Sydney and Off Shore in Victoria's surf coast. New media entertainment projects are second nature to this high-tech team.

The Second Life music party will also demonstrate some new multimedia technologies being developed specifically for Second Life. "We have made it simple and easy to bring live interviews with Australians at SXSW into the real world. We will also make it possible for people outside of Second Life to get a real feel for how exciting these 3D worlds can be. And of course we intend to the concert archived for future replay."

The number of Second Life user accounts created has just surpassed the 4 million mark, with approximately 23,000 users "in world" at any given time.


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