– Press Release

Fishman has added an accessible volume wheel to the Rare Earth humbucking pickup to ensure greater control in live performance situations. The new volume control replaces the brilliance switch, offering players easy access control over volume.

The new Rare Earth, the ultimate plug and play system, also offers up to 3dB of increased headroom for ideal response with coated strings. As with all Fishman pickups, the Rare Earth also offers unequalled sound quality. Its leading-edge neodymium magnets provide excellent string-to-string balance while the pickup’s active electronics maintain sonic purity.

Fishman will include a new package decal announcing this feature upgrade and, the best news, there will be no additional cost to dealers.

The company will also be re-launching a Summer 2005 ad campaign to support the Rare Earth family of magnetic soundhole pickups.

For more information on the Rare Earth Series or any of Fishman’s breakthrough products, please visit http://www.fishman.com