– Press Release

Elixir Strings, the pioneer of long-life string technology, announced a family of acoustic guitars strings for players who prefer the unique and textured sound of phosphor bronze strings. With the unveiling of its new Phosphor Bronze Elixir Strings with NANOWEB Coating at Summer NAMM booth #2223, Elixir Strings gives acoustic guitar players something they have long been waiting for; phosphor bronze strings that keep their tonal “sweet spot” over the entire life of the string.

The consensus among many musicians is that phosphor bronze strings offer the most sensitive, expressive tone that brings out the very best in guitars—virtually taking them to a higher level of play. However, that tone can be short-lived. Elixir Strings has solved this classic conundrum by applying an ultra-thin layer of NANOWEB Coating to protect the string’s windings hence preserving the coveted phosphor bronze tone.

“These new strings capture the rich, expressive tone of the finest phosphor bronze strings and extend that tone 3-5 times longer than ordinary strings”, says Craig Theorin, Product Manager, Elixir Strings. “Phosphor bronze players, who are typically accustomed to a short-lived ‘sweet spot’ of tone, report to us that they experience this coveted tone consistently through the entire life of the strings.”

During player field trials of New Phosphor Bronze Elixir Strings with NANOWEB Coating for Acoustic Guitars, the vast majority of guitar players reported that the Elixir Strings kept their dynamic and rich tone quality throughout the duration of the trial. Frederick Aquino of Salt Lake City, UT, said he loved how long the “brightness and the tone” held on. Dylan Heeg of Roseville, MN, said Elixir Strings are in a league of their own. “The longevity of Phosphor Bronze Elixir Strings with NANOWEB Coating is unbelievable,” Heeg exclaimed. “The strings still sounded brand-new even after six weeks,” he added.

Enthusiasm for the new sets extends to the retailers and distributors as well. “We’re thrilled to hear Elixir Strings is bringing phosphor bronze acoustic sets to the market”, said Lew DiTommaso, of Daddy’s Junky Music, a prominent music store
chain in the North East. “We’ve seen a lot of requests for such a product and we anticipate it will quickly become one of our most popular acoustic sets”.

Jeff Sullivan, Vice President of First Quality Music, said, “Elixir Strings had a very positive impact of the profitability of my strings category when they introduced original long life strings.” He continued, “With the popularity of phosphor bronze acoustic strings I am expecting these new sets to grow my string department again.”

http://www.elixirstrings.com/