– Press Release

The Ernie Ball team takes to the streets of America once again with their summer Scion Tour, a one-of-a-kind road tour of music dealers that also incorporates the great sights of America. Beginning on August 1, the bold traveling billboard will traverse through Northern California to Seattle, eastward to Milwaukee and then back to Indio, CA.

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“Last year the response was very positive from the dealers we visited,” said Evan Ball of the Ernie Ball Company. “Plus, we had a lot of demand from dealers that we couldn’t reach on last year’s tour, so we decided to bring the Scion back again — this year targeting a new portion of the country.”

During the tour, Team EB will exhibit Music Man instruments and touch base with about 150 dealers, in addition to visiting some of America’s most unique tourist attractions, including the National Yo-Yo Museum, the world’s largest egg, and Mt. Rushmore to name a few.

Daily updates and photos will be posted online at http://www.ernieball.com/scion . Last summer the tour clocked in 20,000+ miles across America. “The tour was very successful,” continued Ball. “Along with the personal contacts we made, and many double takes at our strange looking car, it was great to integrate pictures of our dealers and their stores on the Ernie Ball website.”

Ernie Ball picked the Scion for its unique appearance and have outfitted it with custom graphics from its award-winning art department.

For more information visit their website at http://www.ernieball.com