Fender introduces the ’57 Champ

In homage to the original golden age of tweed amps, Fender has introduced its custom ’57 Champ, a hand-wired little beauty that recreates one of the most revered small amps in Fender history.The Fender Champ of the late 1950s was well known as a small low-power practice amp with a surprisingly big sound that subsequently proved itself as a must-have studio amp for many of the world’s greatest guitarists.

Well more than a decade after the Champ’s debut, Eric Clapton used one on landmark 1970 Derek & the Dominos album Layla and Other Assorted Love Songs. Joe Walsh used one on “Rocky Mountain Way” from 1973 album The Smoker You Drink, the Player You Get, and Jeff Beck is said to have used one on signature tune “Cause We’ve Ended as Lovers” from 1975’s epic Blow By Blow. Other avowed Champ fans include Joe Perry, Billy Gibbons and, perhaps above all, Keith Richards.

Richards himself notes in his foreword to author Tom Wheeler’s The Soul of Tone: Celebrating 60 Years of Fender Amplifiers, “Sometimes you really want a big sound, but then it’s a little Champ that gives you that big sound that day.”

Today’s ’57 Champ is a faithful recreation of its popular ancestor, hand-wired and with touch-sensitive response for rich tone. Not merely for collectors and the retro-set, it’s for any guitarist who wants the best in low-power, top-notch tube performance for making cool new music today.

For more information, please visit www.fender.com

This is a Press Release

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Back 16.06.2009