Fender is introducing a new line of American Standard guitars, marking the first overall part-by- part detail improvement of the iconic instruments in eight years.
Released in January 2008, the new American Standard series of guitars stay true to the original classic models that made them timeless, while incorporating modern advances in design, materials, and production to make them the most versatile instruments available to today's players and pros.
In a perfect evolution of form, the American Standard series of instruments have adapted over time to continually meet the needs of every type of musician by relying on their input to fuel improvements. Rooted deeply in tradition, Fender instruments have stood the test of time and become American icons by continually responding to the evolving needs and desires of musicians while exceeding their expectations.
These classic American Fender instruments – the Stratocaster, Telecaster, Precision Bass and Jazz Bass – have sonically and visually influenced every genre of popular music for decades, including rock, blues, country, western swing, rockabilly, roots rock, punk rock, surf rock, hard rock, metal, Motown, progressive, jazz, funk, and grunge. Rock music itself, with all its myriad sub- genres, has evolved along the lines of these instruments.
“Rock 'n' roll history does not follow a straight line,” said Justin Norvell, senior marketing manager for Fender electric guitars. “Every generation has had its artists that made that line take a sharp turn in a new direction, whether it be the fuzz-drenched psychedelia of the '60s, the angular punk of the '70s or the sturm und drang of the “Seattle Sound” in the '90s. At the forefront of all of those evolutions was Fender. Fender is ready for the next batch of players who will be creating and discovering that next sound.”
Following several years of research, experimentation, interviews with musicians, and isolated variable examination, Fender Musical Instruments Corp. has unveiled the new Fender American Standard series of guitars for 2008. With detailed improvements to the Stratocaster, Telecaster, Precision Bass and Jazz Bass guitars, this iteration of the American Standard series offers superior tone, performance, durability, and style, while retaining the quality and design that have made Fender instruments popular for more than half a century.
Relying on a reverse-engineering approach, Fender utilized precision tools and expert ears to isolate the elements that make their instruments so great: tone, comfort, playability and durability. Fender's goal – to create instruments that inspire today's players to “make history” with their music, from country to punk, blues to funk, and everything in between.
Significant improvements to the electric guitars include a redesigned bridge, new bent-steel saddles with elongated string slots, a new neck and body finish, and a Fender-exclusive high-tech molded case. Similarly, the bass guitars feature a new neck and body finish, a Fender-exclusive high-tech molded case, lightweight tuners, height- leveled pole pieces, and the new HMV high-mass vintage bridge. And for the first time, Fender will be offering the traditional Precision Bass in a five-string passive version, taking the classic platform to a new level.
Website: http://www.fender.com
This is a Press Release
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I’ve played the new Telecaster yesterday…..I still have that “feel” of it in my hands and ears at the moment….Ummmm…..I really like the new saddle design (you don’t have that annoying rubbing palm against screws anymore) The finish, fret work(wow) would of liked to set it up myself in the store of course with say 10’s but those are little things called personal taste!…I’m a heavy bender so I like at lest 10’s or else I break strings no ifs and or butts about it….The case, wow again!…and cheaper then the previous years???…..Go Fender!… just wished they’d stop making better products each year….it’s starting to cost me a fortune!
Dear Sirs, I am a jazz guitar player but I play left hand.As you know there isn`t a great varity of left handed jazz arch top guitars out there.Does Fender have any left handed Jaz guitars at all Iwould be most intrested in a gloden natural finish.Also I remember seeing a fender starcaster arch top jazz guitar but I haven`t seen one since.
In fact, the “new” American Standards didn’t resemble to the models manufactured between 1987 and 2000. They are improved versions of the flagship American Series. The S-1 switching has been removed to make things simple, however, Fender kept the most essential features – from the rolled fretboard edges and the universal HSH rout to the custom-staggered tuners and the detailed nut & fret work – and added significant construction and design improvements such as a redesigned bridge featuring new bent-steel saddles with elongated string slots, a new neck and body finish and a Fender-exclusive SKB high-tech molded case. Similarly, the bass guitars feature a new neck and body finish, an SKB high-tech molded case, lightweight tuners, height-leveled pole pieces and the new HMV high-mass dual-access vintage bridge. For the first time, Fender will be offering the traditional Precision Bass in a five-string passive version, taking the classic platform to a new level..
Shrik, I agree. No new pictures in any of the PR. Likewise, no real content at the time of print other than marketing talk. Possibility I missed it? Sure, but c’mon. It’s not something you wanna hide.
‘Twould be nice to read something more about them than the usual marketing spiel. What are the “improvements”, in what specific ways have these guitars been “updated”?
It would also be nice to have updated the website before sending out the press release.
Bad form, Fender. We want substance, not hot air.