It’s always a difficult decision for a manufacturer to go into competition with their own retailers, but it often works out well for We The Customers!
Rotosound have partnered with Shopatron to add a new online store to their website offering their entire range of guitar strings and accessories.
They have an interesting twist – all sales are processed by their retailers – although you can have your orders delivered like regular online stores, you can also order online and then pick your order up from a local outlet, thus keeping everyone happy.
“We wanted a way for our customers to easily find and purchase any of our products, whilst still allowing them to maintain a contact with their local dealer” said Jason How, Rotosound Managing Director. “This system is safe, simple, and convenient. It gives you access to the whole range of Rotosound products, a choice of delivery options, all from an authorised dealer.”
You can access the store from the Rotosound website or American customers can go directly to store.rotosound.com/home/index/7454.0 and in the UK go to ukstore.rotosound.com/home/index/7454.1 – there’s no word on when other countries will be added to the list yet.
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