Ernie Ball NAMM contribution is the new Slinky acoustic string sets, featuring 'patented coated Titanium RPS Technology that resists rust and grime to produce a bright and powerful tone time after time.'
Haha. Ernie, that sounds like a bloody infomercial for a floor cleaning product.
Anyway, here's the PR:
Ernie Ball’s coated titanium Slinky Acoustic sets are stronger and longer-lasting than traditional coated and uncoated strings thanks in part to an exclusive protective coating on both the wrap wire and the plain strings as well as a patented winding of titanium wire around the lock twist of the ball end. Staying true to Ernie Ball’s heritage of superb craftsmanship and sound quality, the Slinky Acoustic sets are also made with the finest and freshest raw materials, resulting in a crisp ringing sound with pleasing overtones.
“As far as we’re concerned, plain strings need the same protection as wound strings, and this is the long-awaited solution,” said Brian Ball of the Ernie Ball Company. “These strings are resistant to corrosion and dirt and are stronger all around than any we’ve seen.”
Website: http://www.ernieball.com
Posted by Michael
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