Fender Factory Tour - A Strat is Born

"A Strat is Born" is a quick Fender factory tour video that showcases the building processes behind their popular Stratocaster guitar.

A Strat is Born

This new short film from Fender takes you to a high speed ride through the entire production process of a Fender Stratocaster guitar.

If you have ever wondered what building a modern day Stratocaster is like, this is a great sneak peek.

The film is shot at Fender's main US manufacturing facility in Corona California. And it shows the entire guitar making process - beginning from the selection of wood, wood shaping, sanding, adding of parts and all the way to the final testing stages. Fender showcased how much handcraftsmanship is still being used on the humble Strat.

Here is the new Fender Short Film - A Strat is Born:

For a good contrast, here is a video that we previously featured, a Fender Factory Tour back in 1959:

The good news is, you can experience this same manufacturing process at the Fender Visitor Center and Factory Tour - located near the Fender Corona facility which the recent video was shot on.

For more information on the Fender Visitor Center, you can check out their website at Fender.

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"Fender Factory Tour 1959"

To anyone who cares, this clip was not shot in 1959 as stated, but rather, summer of 1957. They are clearly making 2-tone sunburst finish Strats with nylon parts in this clip. The earlier 'Bakelite' parts were phased out by about June '57 in favor of the more durable nylon parts. The 3-tone sunburst finish came out during the first quarter of 1958, so the production window of 2-tone sunburst Strats with nylon parts is from June '57-February '58. If you notice all the guys in T-shirts or no shirts at all, it's safe to say this was shot during the summer of '57...just sayin'

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