Fender Factory Tour - A Strat is Born
"A Strat is Born" is a quick Fender factory tour video that showcases the building processes behind their popular Stratocaster guitar.
This new short film from Fender takes you to a high speed ride through the entire production process of a Fender Stratocaster guitar.
If you have ever wondered what building a modern day Stratocaster is like, this is a great sneak peek.
The film is shot at Fender's main US manufacturing facility in Corona California. And it shows the entire guitar making process - beginning from the selection of wood, wood shaping, sanding, adding of parts and all the way to the final testing stages. Fender showcased how much handcraftsmanship is still being used on the humble Strat.
Here is the new Fender Short Film - A Strat is Born:
For a good contrast, here is a video that we previously featured, a Fender Factory Tour back in 1959:
The good news is, you can experience this same manufacturing process at the Fender Visitor Center and Factory Tour - located near the Fender Corona facility which the recent video was shot on.
For more information on the Fender Visitor Center, you can check out their website at Fender.
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When you consider how much time and effort you put into getting your rig to sound just the way you want, it makes sense to ensure your guitar cables are also up to the job - after all they're an important part of the tone chain. Also remember that occasionally things will go wrong, so always carry at least one spare cable to gigs and rehearsals.