Guild Custom Shop Tour
Guild gives us a preview of the workings in their Custom Shop, highlighting their combination of technology, experience and handcrafting.
An introductory video gives us a quick tour inside the shop, featuring the production process and commentaries by luthiers themselves.
After pulling the plug on the Hamer guitar brand, it looks like Fender Musical Instruments have found a worthwhile brand to develop, and that brand goes by the name Guild.
Since the Fender brand has not really been that big of hit when it comes to acoustic guitars, they have set aside some of their resources for building on an already good and familiar acoustic guitar brand - Guild. In line with this, they've already released a number of production model acoustic guitars under the Guild label, including the impressive Doyle Dykes signature.
With all the new models, Fender is still not yet done, they decided to give the Guild brand its own Custom Shop, located in a centuries-old brickwork mill in New Hartford, Connecticut. They say that the aim of the Custom Shop is to bring the overall quality of their instruments up by refining the creative and production process. In the eyes of the market, Fender is simply trying to bite into the high-end acoustic guitar pie. Regardless, they are now offering some really impressive instruments, which can be an indication of how better the Custom Shop instruments will be.
Here is the video that showcases the custom acoustic guitar building process along with insights from the luthiers:
Currently they are just a few models, headlined by a limited run special 60th Anniversary model. The other instruments that come out of the Guild Custom Shop include the high end '30s era acoustic Orpheum Series, and the 50's era jazz box look American Patriarch Series.
For more information about the Guild Custom Shop, you can visit Guild Guitars.
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