Martin Guitars at Turtle Bay Resort

Turtle Bay Resort will now be offering C.F. Martin products at their newly renovated facility in Oahu, Hawaii.

Martin Guitars at Turtle Bay Resort

This partnership will allow beach goers to try and buy Martin guitars alongside surfboards and other beach related merchandise.

Offering Martin guitars, strings and other products is part of the overall renovation of this world-class resort, which started in January 2013 and will continue throughout the year. The entire 840-acre Turtle Bay Resort will feature renovated facilities as well as offer new products and services.

These planned renovations are in-line with the resort’s re-branding campaign, which was launched in 2011. The introduction of Martin guitars in their facilities follow the recent addition of Surfer, The Bar in November 2011, as well as enhancements to the resort’s lobby and lobby bar.

More than just another product to sell, the Martin brand is integrated into the resort itself. There will be Martin-themed nights and live open mic nights with guitarists playing Martin guitars. The newly launched “North Shore WaterShed” will also feature a display of Martin guitars, ukuleles and other Martin branded products. There will also be a History of Ukulele wall display featured in the lobby that will come with a concierge service of Martin guitars and ukuleles. Turtle Bay guests can also take instrument lessons within the resort’s lobby.

Amani Duncan, Vice President Brand Marketing at C.F. Martin & Co., commented “What goes together better with surfing than music? Martin Guitar is a lifestyle brand and the integration into the overall lifestyle experience at Turtle Bay, unquestionably Hawaii’s leading surf resort, is a key initiative for our brand in 2013. We are thrilled to be able to showcase our world class guitars, strings, ukuleles and branded products in this premiere vacation destination.”

Danna Holck, vice president and general manager of Turtle Bay Resort, added “We can think of no more iconic partner to help us celebrate our multi-million dollar renovation than C.F. Martin. We know that our guests will be thrilled to round out their North Shore experience with the chance to play and purchase Martin guitars and ukuleles, providing a tangible and unique memento of their stay.”

The integration of the Martin guitar brand into this popular vacation spot is one of the most unique marketing ideas for guitars we’ve seen in a while. It will be interesting to see how it turns out. If you are a Martin guitar fan, this is one more reason to go vacationing in Hawaii.

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