A Guitar Magazine's Answer to Shrinking Circulation & Advertising
I used to love reading magazines, we always had a bunch of them scattered around our rehearsal studio, but these days when I want guitar news and information - I head straight to the web. The information I get is just as likely to come from independant blogs as it is from big publishing companies.
As any reader of guitar magazines over the last few years would know, these publications are getting fewer in number, smaller in size, and their circulations have been dwindling.
Guitar World Magazine is trying to combat this trend and have announced that they are increasing the physical the size of the magazine as well as including a poster with each edition.
They are of course going digital as well, providing full-screen, high definition video from their website.
I could be accused of being a little biased, as I'm writing this on a guitar website and you won't see this in print, but my opinion is that it will take more than a big poster to get guitarists buying magazines again.
Of course this may not be what Guitar World are planning - maybe this is a promotional strategy to drive people to their website.
The digital economy is doing for print publications what it has done for recorded music.
I wish Guitar World all the best in their efforts, but the reality is that magazine publishers will need to become more like Apple and a lot less like EMI Records if they are to have any chance of long term survival.
Anyone reading this on a Tablet computer by any chance?
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