Gibson teams with Arlen Roth to present original guitar lessons

Gibson announced its collaboration with Roth and its commitment to present an entirely new catalog of original lessons prepared exclusively for the website. A new daily lesson from Roth will debut Monday, Tuesday, Wednesday, and Thursday of every week, along with a brand new one-hour course on various topics that will hit the site at the beginning of each month. The video lessons are free, firsthand instructions covering a complete spectrum of guitar playing. A new online video lesson from Roth will become available each day, with every musical genre represented—rock, metal, blues, jazz, country, and alternative, among others.

A music lesson pioneer, Roth is the quintessential guitarist and an accomplished and brilliant musician. Roth has, over the course of his celebrated 35-year career, become the leading authority on all things guitar. Gibson continues to build on his tremendous musical legacy with a daily supply of music lessons and the most comprehensive lesson catalog available anywhere. "This is truly a wonderful thing," Roth said. "I've made a great life as a musician, but also in passing along what I know about playing guitar. It's great to have the opportunity to be a part of such a fantastic team and company, and to be able to continue the legacy I started in 1979."

Roth's "legacy" began in earnest when he founded Hot Licks, a guitar-learning resource company that was essentially the first to videotape famous musicians demonstrating their techniques and individual styles. Hot Licks has shipped well over two million videos worldwide, in addition to producing an extensive library of books and guitar-related materials, including countless Roth tutorials covering guitar history, lessons, and various playing styles. "This is going to bring an entirely new set of lessons and knowledge to a completely new generation of guitarists all over the world," Roth said. "Gibson had the vision to bring me in and make this a reality, and I think it's a perfect combination. I'm very excited and honored to be a part of this new venture."

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