Berklee Press has released a new book to help musicians successfully find their way through the music industry with the art of intelligent and organized promotion. The image of the starving musician practicing in a coldwater flat, waiting to be discovered, went out with the 45 rpm record. Music remains an art, not simply a product or service, but making it in music today requires more than talent. It requires business savvy.

Does this mean selling out or handing yourself over to a high-priced manager or publicist? No, says Peter Spellman, Director of the Career Development Center at Berklee College of Music, in The Self-Promoting Musician, just released from Berklee Press.

http://www.berkleepress.com