By Pat Savage

Managers take on many jobs and faces. They can range from a full-scale controller of an artist's life and a comprehensive all-service person or company acting in conjunction with an artist, to a financial adviser and money caretaker, to a minor player attending to various aspects of an artist's career.

Managers are exceptionally important for most artists, as they advise them on all aspects of their career, including recording contracts, booking agents, the venues and dates they should be or are performing at, the choice of a public relations firm and program, and the entire game plan for the artist's career.They also bring in accountants and financial advisors for the handling of all of the money generated by the commercial exploitation of that artist.

Managers and their role:
Some of the qualities that an artist should look for in a manager are the ability to listen to what the artist is about and to perceive what the artist's actual talent is. The ability to communicate is also important, particularly where the artist and manager disagree as well as in the area of what needs to be done to prepare the artist for the marketplace. The manager should also be cognizant of all aspects of the business side of the entertainment industry and be able to bring in the best team possible to make the artist's career both a creative and financial success. The team includes a competent staff with not only the ability to handle all of the specific duties necessary but also good working relationships with agents, accountants, attorneys, record companies, publishers, producers, and PR agents, among others--all of whom will work in conjunction with the manager to further the success of the artist's career.

Pat Savage

The Pat Savage Band
No#1 Choice in Bike & Blues
Event Entertainment World Wide
www.patsavage.net
www.patsavage.narod.ru

Phoenix Recording Artists
http://www.bikercd.de/

Amsterdam HOG Chapter Member
www.amsterdamchapter.nl

International Liason - Detroit Blues Society
http://www.flash.net/~dbsblues/

Musical Contributor - Born To Ride TV
http://www.borntoride.com

Musical Director - Contraband Films
http://www.contraband.ca