– Press Release

Stage Magic Inc. recently announced that Fender’s Wholesale Division will handle domestic distribution of their patented and award-winnging PedalSnake™ product, a innovative cable for guitar players. The agreement expands PedalSnake’s sales channels, and leverages Fender Wholesale’s already outstanding line of effects pedals and accessories. 2007 Winter NAMM attendees will find PedalSnake in the Fender booth (#207).

“We are thrilled to be working with Fender,” says Jody Page, President of Stage Magic Inc., inventor and manufacturer of PedalSnake. “I have used Fender guitars and amps my entire life, and the guys in their wholesale division have proven how savvy they are with their quick study and action on PedalSnake.”

“The timing was perfect,” Page contiues. “PedalSnake won Guitar Player Magazine’s Reader’s Poll for “Best Accessory” after Fender decided to take us on! PedalSnake changes the way players think about pedal cabling, and we are creating new selling tools for Fender to put the word out, including our infamous video at http://www.pedalsnake.com .“

Fender is also happy with the new PedalSnake deal. “PedalSnake is an incredible piece of gear,” says Billie Pirie, product manager for Fender’s Guitar Accessories. “We visited PedalSnake back during Winter NAMM 2006, and were knocked out by its clean look and simplicity of use. Setup becomes so much faster for pedal users, no tone is lost, and PedalSnake offers great leverage to our other great pedals and accessories. The Fender Wholesale Division is relatively new, and our job is to look for the latest and greatest new gear for musicians. PedalSnake is a new way of thinking, and it is fast becoming the new standard for pedal connections.”

Fender now stocks the entire line of PedalSnake products for distribution to US dealers.

For more information regarding PedalSnake products, please visit their website at http://www.pedalsnake.com