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– Press Release
Get out your guitar, warm up your vocal cords and reunite your band. The Alka-Seltzer brand, which is
the antacid synonymous with relief and such famous advertising slogans as
“I Can’t Believe I Ate The Whole Thing,” and “Try It, You’ll Like It,” is
challenging people across the country to re-write and perform the brand’s
most famous jingle. “Plop, Plop, Fizz, Fizz(TM), Oh What a Relief It Is(R)”
was ranked by Ad Age as one of the top 15 advertising campaigns of all
time.This competition is part of a year-long celebration of Alka-Seltzer’s
75th Anniversary. “Plop, Plop” is the third commercial remake of their
iconic advertising this year, but the only one that will tap into the
creative juices of any and all Americans. So, whether it’s a crooning love
song to your favorite antacid, singing the blues about indigestion, or
rapping and rocking about relief, now is your chance to be heard. The grand
prize winner will receive 0,000 and the chance to appear in a national TV
ad that will air during the pre-game of the big game on February 4th.Cyndi Lauper will be put in the judges’ chair as she helps decide who is crowned national
winner of this contest. “I’m really excited to be a part of the effort to
bring back this famous jingle in a new and modern form,” said Lauper. “I’ve
recently recorded acoustic versions of some of my hit songs, so I’m excited
to hear the interpretations others bring to this jingle to express how
Alka-Seltzer means relief through song.” Lauper will also serve as creative
consultant for the new campaign commercial, as well as develop the musical
tracks for the ad.Through the month of December, Alka-Seltzer’s Battle of the Bands:
Bring Back the Fizz live events will be held at popular venues across the
U.S. where aspiring songwriters and performers will be invited to showcase
their take on the famous tune. Cyndi Lauper as well as local DJs,
well-known personalities and an Alka-Seltzer representative, will be on
hand to judge the creative vocals. The events will be open to anyone over
18 (19 in AL and NE, 21 in MS) and will take place in:Dallas, TX (Cyndi will not be appearing)
Thursday, December 7th, 2006
11:00 a.m. – 1:00 p.m.
Champps Sports
4951 Beltline RoadPhiladelphia, PA
Wednesday, December 13th, 2006
5:00 p.m. – 6:00 p.m. Pre-Jingle Ball
Tweeter Center
1 Harbour Blvd
Camden, NJAtlanta, GA
Thursday, December 14th, 2006
5:00 p.m. – 7:00 p.m.
El Azteca
939 Ponce DE Leon Ave NEIf competitors can’t make it to one of the live events, they are
invited to enter their recorded jingle online at http://www.plopplopfizzfizz.com ,
or by mail via Alka-Seltzer Battle of the Bands Contest, PO Box 1304. Grand
Rapids, MN 55745-1304. One online/mail-in winner will then be selected to
compete against the first prize winners from each of the local markets to
win the grand prize.Website: http://www.plopplopfizzfizz.com
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