New "Button Guitars" for the Youngins

- Press Releases

Tiger Electronics and Gibson Guitar have introduced the Power Tour Electric Guitar, a new product that combines Tiger’s tween insight and innovation with Gibson’s legendary guitar experience. With the Power Tour Electric Guitar, available at retailers this fall, "music-loving tweens can learn to pound out power chords, shred leads and rock right out of the box!"

Power Tour Electric Guitar:

With the Power Tour Electric Guitar, music enthusiasts can choose to learn how to play the twelve pre-loaded songs or plug in an MP3 player (not included) and jam along to their favorite rockin’ tunes.

To learn the twelve onboard songs, aspiring rock legends first select a song – choices include six classic rock anthems such as Wild Thing, Smoke on the Water and Breaking the Law, as well as several rock originals like Basic Strumming Blues. Once a song is selected, tweens simply follow along to the lights - the Power Tour Electric Guitar will ‘light’ the way to where fingers should be placed so tweens can play at their own speed, hitting the right notes at the right time.

Turn It On, Turn It Up, Rock Out! The POWER TOUR Electric Guitar (ages 10 years and up) will be available fall 2007 for the approximate retail price of $69.99. Four “AA” batteries are required but not included.

Also available this fall, turn things up a notch with the Power Tour Amp.


Mattel Inc. launched its 2007 toy lineup celebrating all the moments and types of play in a kid’s day. One the new toys is the I Can Play Guitar System.

I Can Play Guitar System:

Kids will make their rock star fantasies come true with this cool plug and play learning system that makes playing the guitar as easy and fun as playing a video game. It looks just like a real electric guitar, but features color-coded finger position buttons on the frets and abbreviated strings, perfect for small hands. Kids simply follow along with the fun games and visuals on their TV screens, matching color-coded images on the screen to the buttons.

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