Gibson Brands introduces Pure instrument cables, tweaked specifically to work with magnetic pickups.
This will expand Gibson’s line of audio-video cables, providing instrument friendly cables that focus on tonal excellence, quiet operation and long life.
According to Gibson, they utilized new designs that specifically target the needs of instruments with magnetic pickups. They tweaked the cable capacitance to match the “sweet spot” of magnetic pickups in order to provide improved tone transfer. This makes the cable specially-tuned for traditional electric guitars, allowing important frequencies to pass through unabated.
A new dialectric design keeps the Pure Instrument cables silent. When compared to similarly priced cables, the Pure Instrument cables are said to have up to 30dB lower noise handling across the spectrum, even when used with a fully driven amplifier.
Aside reduced signal noise, the cable is also designed to minimize mechanical noise. It features a unique, spring-loaded bushing that stops clicks and buzzes when plugging or unplugging. The cable also deals with background noise, the inside of the cable features a semi-conductive PVC shield that virtually eliminates static electricity or electro-magnetic field induced noise.
To ensure cable sonic purity and durability, the cables feature oxygen-free copper conductor, 95% copper braid shield and 24 carat gold over nickel plugs. Each cable also features non-metal insulated hardwood plug ends, which helps avoid accidental unplugging.
Gibson describes the cables as behaving unusually supple – it can lay flat on stage and can easily be coiled, and they credit this to innovative manufacturing techniques. Jeff Schroder, lead guitarist for Smashing Pumpkins, testifies: “They sound great and are extremely well-made.”
Pricing information will soon be available. Each Gibson Pure cable is built to exacting standards in the USA, and comes with a lifetime warranty. You can try out the cables at the upcoming 2013 Summer NAMM show by visiting booth #1526.
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