– Press Release

London’s Hyde Park will be rockin’ this July as Hard Rock International celebrates its 35th anniversary in true rock ‘n’ roll style with a massive concert series. The Hyde Park Calling festival, a two-day concert event, featuring rock legends Roger Waters and The Who, will kick off Hard Rock’s Ambassadors of Rock Tour, a series of concerts spanning the globe.

As part of the colossal celebration, one lucky consumer will have the chance to live the life of a rock star, traveling the world to Hard Rock’s Ambassadors of Rock concerts. In addition to the kick-off event in London, the Ambassadors of Rock Tour will include shows featuring top artists in Singapore, Tokyo, Osaka, New York, Chicago, Hollywood (Fla.), Orlando and Caracas. Concert details and additional events will be announced this spring. Beginning Friday, March 10, 2006, consumers will be able to enter the sweepstakes via http://www.hardrock.com