- This topic has 0 replies, 1 voice, and was last updated 18 years, 3 months ago by .
-
Topic
-
Following an extraordinary year of growth and prestigious awards, Southern California-based RKS Guitars enters
2006 with the introduction of another groundbreaking new beauty, “The Wave,”
plus the first two RKS Guitars bass models in production, the “A-Bass” and the
“Sym-Bass.”“Creative destruction can transform markets, from footwear to musical
instruments,” wrote BusinessWeek last summer in a piece captioned “Disruptive
Design” that celebrated RKS Guitars and other winners in the Design Category
of the Industrial Design Excellence Awards (IDEAs), an annual competition the
magazine co-sponsors with the Industrial Designers Society of America. In
specifically citing RKS Guitars’ proprietary “Open Architecture” design
platform — honored with a Silver IDEA — they wrote, “The pickup selector and
volume and tone knobs are intuitively located next to the play area. The
guitar uses much less wood from the rain forests, is lighter, and sounds as
good as the iconic Gibson Les Paul. The bold, colorful design does more with
less.”The Wave takes the company’s transformational “creative destruction” one
step further. Like all electric guitars from RKS, The Wave is ergonomically
outfitted with custom-designed Groove Knobs and Posifly pickup selectors,
uniquely placed to offer a complete control cockpit that profoundly enhances
creative freedom.What’s brand new is that The Wave is created with a bolt-on
maple neck and ultra-resonant composite body, making the dramatic pick-guard
and body shell interchangeable … players can alter colors & finishes to suit
their mood. The Wave also brings the RKS experience more easily within reach
of a broader audience as the company’s first instrument priced at well under
,000, while still offering the close tolerances, maximum stability and
precision of a hand-built, American-made guitar.Also daringly disruptive — and hand-built at RKS’ Oxnard, CA plant — are
the first-ever RKS Guitars bass models off the production line, the
asymmetrical A-Bass and the symmetrical Sym-Bass.Boasting eye-catching visuals and sexy design, the A-Bass and Sym-Bass
are superlative 5-string instruments distinguished by a slender profile neck
and active and passive electronics, as well as the stellar look, feel and
sound for which RKS is known. Basses from RKS Guitars are available in an
assortment of painted finishes up to a selection of exotic wood finishes.Website: http://www.rksguitars.com
- You must be logged in to reply to this topic.