British string manufacturer Rotosound introduce new eco-friendly airtight packaging and color coded ball ends.
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According to the company, these changes represent their continued commitment to providing factory fresh strings without compromising the environment.
The new and improved air-tight packaging is made from foil. It is designed to provide improved moisture barrier to prevent fading and other damage to the strings until they are opened for use. The stable environment provided by the newly designed packet also prevents string aging.
Rotosound utilized selected environment friendly materials to build the new foil packaging. They also removed the internal envelope from the package, effectively reducing materials used by 90%. This makes the new packets less taxing to the environment, and reduces waste.
The artwork on the string packs were also updated, featuring a new modern appeal with clean lines and bold colors. Since the internal envelope is removed, they ensured that the package had clear instructions. According to the company, “The design and feel of the packaging is a significant improvement, making them noticeably different, very recognizable and appealing.”
Complementing the string pack’s colorful artwork is a new color coding scheme. Production Director Kathy How suggested that Red, White and Blue, colors that better represents the Rotosound’s British heritage. Since there are many national flags that incorporate these three colors, the company says that it will be easier to understand and remember. The official press release instructs, “When you come to re-string your instrument all you have to remember is RWBRWB and it is done.”
The new package and color coded ball ends will still feature the same Rotosound strings that are made at their UK facility. These new eco-friendly foil packs are now available, visit Rotosound for more information.
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