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– Press Release
Clear Channel Entertainment Properties
has announced the “Road to Vegas” tour, headlined by multi-platinum rock
band Collective Soul, in celebration of Las Vegas’ 100th birthday. From
May 27 through June 29, the one-of-a-kind Vegas-themed concert tour will hit
the top 10 Las Vegas feeder market cities: San Francisco, Los Angeles,
Phoenix, Houston, Fort Lauderdale, Washington DC, Philadelphia, New York,
Chicago and Atlanta. Collective Soul is currently promoting its latest CD
release, “Youth,” with current radio singles “Better Now” and “Counting the
Days.”The “Road to Vegas” tour will recreate the Las Vegas experience in each
city, transforming each concert venue into a hip Vegas nightspot. Classic
icons such as showgirls and Elvis impersonators will interact with guests
against a backdrop of neon and larger-than-life Las Vegas imagery.
Las Vegas-style gaming lounges will also be featured. During the event,
concertgoers can register to win prizes, including a trip to Las Vegas on
July 2 to attend a live concert event with multiple bands. Tickets for “Road
to Vegas” featuring Collective Soul will go on sale starting in mid-April.
Visit the official “Road to Vegas” Web site http://www.roadtovegas100.com for
details.“Vegas is one of our favorite cities to play, so when we were offered a
chance to participate in this 100 year birthday tour, we didn’t have to think
twice about getting in on the action,” said Collective Soul guitarist, Dean
Roland. “I like to think that Collective Soul is a band that enjoys seeing a
gamble pay off. So going on the road with Vegas sounded like hitting a
jackpot, no doubt about it.”“Road to Vegas” sponsors include Beaulieu Vineyard (BV) Wines and Gibson
Guitars. BV Wines, also celebrating 100 years in wine-making, will travel in
a BV branded bus, hosting charity fundraisers and VIP parties in each tour
city. Gibson Guitars will provide guitars giveaways for promotion in each
city and a special Road to Vegas guitar for artists, dignitaries and
celebrities to sign along the way.“We’re bringing the thrill and excitement of Vegas to its biggest fans
with this commemorative tour,” said Bruce Eskowitz, President of Clear Channel
Entertainment Properties. “What a great way to bring Las Vegas across America
in conjunction with its Centennial celebration, forge power brand connections
for our sponsors and deliver unique concert experiences to music-lovers
nationwide.”“The ‘Road to Vegas’ tour is a unique promotional vehicle to drive
national buzz for the Las Vegas Centennial celebration,” said Terry Jicinsky,
senior vice president, marketing, LVCVA. “We’re proud to be partnering with
Clear Channel Entertainment Properties which brings live entertainment
expertise and access to top talent, to create a truly unique marketing program
that will ensure Las Vegas will be center stage of the world during its
birthday celebration this year.”About Collective Soul
Collective Soul, the multi-platinum indie rock band from Georgia, has sold
over 7 million records in the United States. Collective Soul brothers, Ed
Roland (vocals/guitars/keyboards) and Dean Roland (guitar) along with Will
Turpin (bass/percussion), Shane Evans (drums/percussion) and newly recruited
guitar player Joel Kosche are back in full force with their new El Music Group
release “Youth.” “Better Now,” the second single off the album is impacting
radio and currently featured in Wes Craven’s new film “Cursed.” Formed in
1994, Collective Soul’s 19 singles have appeared on the Billboard charts;
seven of which have reached #1 on the Billboard Rock Tracks charts.
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