I don´t know but this new one seems to be fit for storing and showing guitar-videos. I think the outline and purpose is kind of cool. I actually found an original clip from Freak Kitchens IA Eklundh on it. http://www.guitarizmo.com
I think it has to be something in the nordic air. Did you know that IA Eklundh from Freak Kitchen is considered for a G3-tour? Check http://www.guitarizmo.com, a site seemingly under construction, but boy can he play!